PUNK'D DA FOAM

CHALLENGE

To still consume beer immediately even when there is a layer of foam that exceeds two inches.

CONCEPT

The idea is to use the idea of gravity as foam is always atop of beer. The beer mug has a in-built stopper that can be unlocked and allows a drinker to consume the beer from the bottom of it.

CONTEXT

Computer graphic. An illustration of an idea to still consume beer with an overtly thick layer of foam. This is due to the poor beer pouring technique that result in too much foam preventing a drinker from consuming it immediately for his or her own liking. However, the idea of sucking the beer may not be cool to some fellas, but it should get you HIGH faster than the conventional way of drinking. Something like CHASE IT DOWN, down as much hard-core liquor you can, wash down quickly with a second serving of soft mixer to rid the after taste. No good for the sales of a intoxicating friend known as alcohol though.

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