WHITENING

CHALLENGE

To take the whitening portion of tooth whitening products like toothpaste one notch up.

CONCEPT

That even statues have a whiter and greater smile after that.

CONTEXT

Digital Imaging Scheme.

Copy, “Simply Work. Simply White. Colgate.” Most geographically nations have iconic statures that are somewhat free from religious or political connotations.

Date of idea: Jan 2006

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