HERSHEY

CHALLENGE

To sell cookies without having to eat it with milk?

CONCEPT

The idea that these cookies are already dunked in milk.

CONTEXT

Digital Imaging Scheme.

Copy reads, “Just like Slamdunk.”

The general habitual manner of having the cookies dipped in milk allows the a cross-over with a dunking action found in basketball. Images used to construct this concept include a basketball board, a glass of milk and splashing water.

Date of idea: Apr 2006

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