AMBIGRAM

CHALLENGE

To pitch for Getty film TNBI (The Next Big Idea)..

CONCEPT

The make a black and white film that utilize ambigrams instead of silent dialogue.

CONTEXT

Short Film. Quicktime Format.

This piece is about “Ambigrams” or “wordplay” – a term coined by Douglas R. Hofstadter and popularized by Scott E.Kim. The most recent commission is the wordplay title created by John Langdon for the book Angels and Demons written by Dan Brown. Ambigram is never a mainstream form of art and is insofar esoteric to a group of ambigrammists.

As in Latin, ambi stands for both and gram stands for letter. As a noun, it is a word or words that can be read in more than one way or from more than one vantage point. Ambigrams’ ambiguity can be read in at least two different ways such as both right side up, upside down, mirror reflection, right to left, etc.

As the next big idea, ambigrams can induce evolution to our senses and sensibilities to attain a transcended perception. Henceforth, the multiplicities of possibilities within our hypothetical world – choices disguised in a reel attempt at silent dialogue.

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