LANDROVER

CHALLENGE

To sell an adventurous car with a grip on any ground.

CONCEPT

The idea that no place is too taboo for a car and certain car gets you anywhere literally.

CONTEXT

Digital Imaging Scheme.

Copy reads, “Gets You Everywhere. Anywhere”

The bumper car rink and the ice hockey rink are two of the most challenging road conditions you can find hypothetically on the road. If you can drive here, you can drive anywhere. That is, if you can get in here in the first place like a Landrover could.

Date of idea: Apr 2006

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