work home contact
 

WEREDRAGON

CHALLENGE

To create a new character in line of werewolf.

CONCEPT

To extract the formula of werewolf into two separate concepts and substitute one of them.

CONTEXT

Currently, most of the “new” idea is a combination of two or more concepts. To put in bluntly, the idea of “werewolf” is a combination of human, wolf and the morphing process in between. This is followed by a round-up to define its characteristics like full moon for a full fledged transformation etc.

For those who lack inspiration or imagination due to the fatigue suffered sometimes, it is a good trick by selecting randomly two to three concepts and linking them up. The sources can come from anywhere by sticking a pencil on any word you flipped randomly from a dictionary to even your own little fairies in your idea diaries. Is it rhyming or what? Do people still keep diaries?

HOME