SOUND

CHALLENGE

How can sound of products be represented?

CONCEPT

The idea that sound wave is introduced by a vibrating object (loudspeakers) and this particle is translated to its nearest neighbor (water).

CONTEXT

Digital Imaging Scheme.

Copy reads, “At 20,000Hz, BeoLab 4000 loudspeakers defy gravity.”

Since 1 Hertz=1 vibration/second, the vibration provide sound enough premise to carry out the idea mentioned above. Whether it is scientifically provable or not, please let me know when you validate with your own speakers. So, guys and gals, please don’t try this at home. It is just an advertising exercise on my part.In this instance, the selling feature of BeoLab 4000 is its effective frequency range. Hence, this becomes the main idea selling this product among the range of Bang & Olufsen products.

For more information on sound, www.glenbrook.k12.il.us/gbssci/ phys/Class/ sound /u11l1a.html

Date of idea: Feb 2006

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