SPEED

CHALLENGE

How can the speed of car be represented?

CONCEPT

To physically alter the notion of speed into a useful form.

CONTEXT

Digital Imaging Scheme.

Copy reads "clock your skill speed challenge". We have always encountered various advertisements that often provide treatment to the car with zoom or blur filter to make it look fast. Thing is that all the indicators on the car dash board can always be represented as a gantry point with a timer on top!

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