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CHONG LAI 's
OBJECTIVE To write a pain-free resume. To add value to the creADDICTivity, creATivity, creACTivity in a fast paced dream team.
EXCITEMENT Book Cover Design, Finalist, Creativity’s Hearts and Minds Gallery, The Art Directors Club, New York, August 2008.
Viral Video, 2nd Place, Mambo Prank! November 2007. Photography, Finalist, "EGO", 2007 Photography Anthology, Photography Laureates, 2007 Viral Video, Shortlisted, McCann-Erickson Coke Zero Viral Video Pitch! September, 2007. Multi-disciplinary, Featured in Wacom Pro Corner, March 2007. Graphic Design, Selected for publication,Vormator : The Elements of Design, February 2007. Poster Design, Qualifiers' Award, Shanghai International Poster Competition for 2010 World Expo, China, January 2007. Viral Video, Participated, Yahoo! Big Idea Chair, Purple Chair, January, 2007. Illustration,
Shortlisted for Exhibition,Noise Festival, United Kingdom, October
2006. Graphic Design, Selected for Print, Back 2 Old School Design Book, Ireland, September 2006. Advertising, Selected for Talentpool Spotlight, D&AD, British Design and Art Direction, May-June 2006. Digital Art Merit Award, Comgraph 2006, The 6th Asia Pacific Digital Art and Animation Competition, May-June 2006. Fine Art, Finalist, Watercolor on paper, Art Not Oil 2006, London, U.K., May 2006. Logo Design, Shortlisted for Exhibition, Identita / Identity : International Fax Mail Art Design Event, The 22 International Biennale of Graphic Design, Czech Fund of Arts Foundation, City of Brno, Ministry of Culture of the Czech Republic, May-June 2006. Talentpool, D&AD, British Design and Art Direction, February 2006. Participated, Motion, Getty Images, The Next Big Idea, November, 2006. Typography Animation, Selected for Exhibition, Singapore Art Show 2005, September 2005. Short Film and Prints, Selected for Exhibition, The Arts House, HYPE gallery, July 2005. Digital Art Merit Award, Comgraph 2005, The 6th Asia Pacific Digital Art and Animation Competition, June 2005. Poster Design, Shortlisted for Exhibition, SIBAC Poster Design Contest, Switzerland, February 2005. Digital Art, Finalist Prize Award, Still Images, Asia Digital Art Awards, Fukuoka, Japan, August 2004. Photography, Finalist, 11 Internet International Art / Photo Contest, Japan, June 2004. Chinese Calligraphy, Gold, Secondary School, Singapore, 1989. Chinese Calligraphy, Gold, Primary School, Singapore, 1986. EDUCATION Honours in Communication Studies, Creative Writing, Curtin University of Technology, 2001-2002. Bachelor of Arts in Sociology, National University of Singapore, 1997-2000. Diploma in Graphic Art and Multimedia Design, Perth Commercial College, 2002-2003. A-Levels: Economics (A), Literature (C), History (C), General Studies (B), Chinese (A), Saint Andrew Junior College, 1994-1995. GCE-O: Four (A) grades, four (B) grades, and one (C) grade, Saint Andrew Secondary School, 1989-1993. EXPERIENCE Freelance Art Director (TBWA, Draft FCB, Avenue One, Kult, Aug 2007 – Present 2008), Through-the-line concepts, Conceptualize, Mocks, Execution and Production for Print, Web, TVC, Through-the-line, for AMEX, Tiger Translate. Pitching for Yahoo Vietnam. Pitched and won MSN Messenger account. Art Director / Cinematographer / Lighter (Rage Pictures, Ongoing Project basis, August 2008 - Present 2008) Film “Setting Son” & “Missing Girls” for Filmaka 2008), Brainstorm techniques, Art Direct, Mood Board and Set Design. Senior Art Director, (Mandate, Contract basis, 3+1 extended month. April – July 2008,), Through-the-line concepts, Execution, and Production and FA. Currently pitching for various accounts. Serviced Army, Bintan and Centrepoint account. Retained Army account from pitching. Freelance Art Director (TBWA, Draft FCB, Alchemy, Formul8, Egg Story, June 2007 – March 2008), Through-the-line concepts, Conceptualize, Mocks, Execution and Production for Print, Web, TVC, Through-the-line, for HP, Amex, Burger King, Ford and Peugeot accounts. Pitched for Swensen’s. Pitched and won Beck’s account and Burger King account. Interactive Art Director (XM, June 2006 - May 2007), Conceptualize, Key mock-ups, Usability and Presentation for interactive campaign. Servicing mainly Nokia account. Pitched and won Tiger Airways account. IT Trainer (Relinet. Project basis. February - April 2006), Conducting lessons Photoshop, Flash and Dreamweaver application on Animation, Web and Multimedia. Art Director (Kraftig Advertising, August 2005 - February 2006), Conceptualize Scheme, Layout, and Execution. Servicing mainly retail and property accounts. Servicing Subaru account. Copywriter (Mediaroom Advertising Agency, February 2005 – July 2005), Conceptualize, Writing, Presentation, Proof-reading. Servicing mainly below-the-line retail accounts. Pitched and won Denzo Sparks Plug account. Self-employed (Z-gen Design, January 2004- January 2005), Generate contacts, Meeting clients, Take brief, Production, Do-everything-yourself. Designer / Senior Designer (Schang Design Studio, November 2002- January 2004), Executing Web, Design, Print. Hobby Store Manager / Partner (Ryper Hobbies, Australia, June 2001 –July 2002), Trend-spotting, Stock-buying, Public relation, Planning events. Silkscreen Printer (A1 Signcraft, July-December 2000). Silkscreen Printing. Freelance Writer (August 1997 - June 2000), Direct Mailer, Brochures, Annual Report and Articles for lifestyle magazines. Signaller (Singapore Armed Forces, March1995 - July 1997). Provide communications for Alpha company of 35 Singapore Combat Engineers
Macintosh OS X .................. ........... ... Windows XP 2000 Flash CS3......................................... .. Photoshop CS3 Freehand MX....................... .......... .... .Storyboard Dreamweaver CS3............ ........... .... . .Illustrator CS3 Fireworks MX................ ........... .. .. ... .2D Animation Swift 3D ............................... .. .......... .Blender 3D Interactive ................................ .. ........Typography Scriptwriting ........................... .. ..........Actionscripting Tessellation .............................. .. ..... .Ambigrams Copywriting........................ .. ..... ..... . .Art Direction
EXTRAS Driving licences for Motorcycles, Motor Cars and Motor Tractors. LANGUAGE Able to speak and write in fluent English and Mandarin. SPORTS Football for Spanish Club of Western Australia (2001-2002). Rugby for Saint Andrew Secondary School team (1990), Raffles Junior College team (1993-1994), Saint Andrew Junior College team (1994), 35 Singapore Combat Engineers and Army SAFSA team (1995-1996).
CHARACTER REFEREES Hena Yeo, Account Director, MRM, +65.82887697 Takanori Iseki, Web Producer, Sun Microsystems, +65.94451256
(Mara) Ang Chong Lai Phone number: +65. 96957444 (Mobile) +65. 62844325 (Home) Email: chonglai@gmail.com
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